The NOW Gen

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About the blog

Discover which trends, tools, and strategies marketing leaders, and brand specialists are using to stay on top of their game.

The New Brick-and-Mortar: Social Commerce

As a society, we constantly look for more convenient ways to cover our need for speed. During the COVID pandemic, formulated marketing strategies to supply consumers’ need for instant gratification were established, like e-commerce and its successor, social commerce.  Social..Continue

Is Empathy the Key to Optimizing Data?

Empathy-driven marketing and data-driven marketing are two pretty common catch-phrases in marketing these days, but should we really be thinking of them as two different things? They may seem like opposites at first. When we think of “Big Data” we..Continue
CPG

CPGs and the Importance of Being Flexible

Have you heard of the “New Resignation,» or «Big Quit?” Well, it’s happening now. According to the Bureau of Labor Statistics, approximately 4.4 million people walked away from their jobs in September. COVID-19 gave people time to rethink what they..Continue
CPG

CPGs are going micro, and here’s why

Influencers are proving throughout all platforms that they are becoming necessary for brands that want to connect in a more authentic and more profound level with their audiences; this is why just recently released figures show that the value of..Continue

Turn your Brand’s Experience into Revenue

Remember Cat Stevens’s «Wild World» song? A “wild world” describes the industry today as capturing consumers’ attention becomes more challenging than ever. You only have seconds to win against the scrolling.  Competitors are everywhere. It’s a battlefield. What’s your game..Continue

Data at the service of creativity

The marketing sector is undergoing enormous transformations at the moment, with creativity blending with statistics to achieve precise outcomes. Traditional marketers, on the other hand, find this combination perplexing. After all, creativity and data are two opposites of the same..Continue

Creativity: The non-negotiable ingredient

Creativity! What is creativity exactly? Agencies worldwide take the challenge to take Fortune 500 companies’ brand materials and communication to the next level. Creativity is one of those things that not everyone can actually put into words. So, what does it mean..Continue

Speed: How to embrace digital marketing

Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.
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