The NOW Gen

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

About the blog

Discover which trends, tools, and strategies marketing leaders, and brand specialists are using to stay on top of their game.

Millennials Splurge for Nostalgia

Many Millennials have been accused of being overly sentimental. They are said to live in the past, holding onto childhood memories instead of allowing themselves to adapt and evolve. But what if this is a good thing?

CQ: A Powerful Tool for Leaders

Although IQ and EQ are relevant skills that a good leader must have, there has been recent talk about another “quotient” that is just as important. The Curiosity Quotient.

What Customers Want: Value Proposition

The key to success in business is knowing what your customers want. This knowledge can help you create products that make people’s lives better, more enjoyable, and easier to manage.  A value proposition statement is the differentiator element that determines..Continue

Advantages of Consumer Relationships

The relationship with your customers is a topic that’s been getting more attention in recent years, and for good reason. Developing strong customer relationships can lead to increased customer loyalty, better customer engagement rates, and higher sales numbers. This article..Continue

This is Why Brands are Using NFTs

By now, the amount of talk about non-fungible tokens (NFTs) has reached almost everyone on the internet. There are some things to note about NFTs; today, we will cover some of the things that make them relevant. Let’s begin by..Continue

Metaverse: The Future is NOW!

There’s a lot of buzz about the Metaverse. But, what really is this new cyberspace, and how far are we from fully joining it? The term “metaverse” was first mentioned in 1992 by Neal Stephenson in his novel Snow Crash;..Continue

The Digital Gig Economy is on the Rise

As the world continues to change, so does the way we work. Noncontractual, short-term, and task-based work is not new, but it has increased in the past few years. For example, many workplaces transformed their operations into a virtual collaboration..Continue

The New Brick-and-Mortar: Social Commerce

As a society, we constantly look for more convenient ways to cover our need for speed. During the COVID pandemic, formulated marketing strategies to supply consumers’ need for instant gratification were established, like e-commerce and its successor, social commerce.  Social..Continue

Is Empathy the Key to Optimizing Data?

Empathy-driven marketing and data-driven marketing are two pretty common catch-phrases in marketing these days, but should we really be thinking of them as two different things? They may seem like opposites at first. When we think of “Big Data” we..Continue

CMO’S – Taking the lead in the industry

As we all know, Covid-19 accelerated digitalization by years like never before. The urge to keep brands relevant in a contactless world pushed companies to look for data-driven ways to reach customers. This behavioral shift became the key factor for..Continue
CPG

CPGs and the Importance of Being Flexible

Have you heard of the “New Resignation,” or “Big Quit?” Well, it’s happening now. According to the Bureau of Labor Statistics, approximately 4.4 million people walked away from their jobs in September. COVID-19 gave people time to rethink what they..Continue
CPG

CPGs are going micro, and here’s why

Influencers are proving throughout all platforms that they are becoming necessary for brands that want to connect in a more authentic and more profound level with their audiences; this is why just recently released figures show that the value of..Continue

Turn your Brand’s Experience into Revenue

Remember Cat Stevens’s “Wild World” song? A “wild world” describes the industry today as capturing consumers’ attention becomes more challenging than ever. You only have seconds to win against the scrolling.  Competitors are everywhere. It’s a battlefield. What’s your game..Continue

Data at the service of creativity

The marketing sector is undergoing enormous transformations at the moment, with creativity blending with statistics to achieve precise outcomes. Traditional marketers, on the other hand, find this combination perplexing. After all, creativity and data are two opposites of the same..Continue

Creativity: The non-negotiable ingredient

Creativity! What is creativity exactly? Agencies worldwide take the challenge to take Fortune 500 companies’ brand materials and communication to the next level. Creativity is one of those things that not everyone can actually put into words. So, what does it mean..Continue

Speed: How to embrace digital marketing

Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.
Categories

Recent Posts

Placeholder Image