About the blog
Discover which trends, tools, and strategies marketing leaders, and brand specialists are using to stay on top of their game.
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The Importance of Packaging Design in Marketing
Packaging design plays a critical role in marketing consumer goods. It is the first thing customers see when they pick up a product and can hugely impact their purchasing decision.
The Art of Marketing: How to Make Customers Fall in Love with Your Products
Marketing is an art that can make customers fall in love with your products. Whether it’s through design, trends, or digital content, there are several ways to engage customers and foster strong relationships.
Marketing and Sales: The Perfect Partnership
No matter the size or industry, companies need marketing and sales departments to succeed. While they may seem separate entities, marketing and sales are two sides of the same coin, and both must work together to achieve success.
GPT: The Future of Marketing?
The emergence of Chat GPT (Generative Pre-training Transformer) is revolutionizing the way businesses reach their target audiences.
The Importance of Sustainability in Marketing
Sustainability is increasingly important in the business world. It’s a broad term encompassing environmental and social responsibility.
New Year, New Trends
As the year ends, we expect what 2023 will bring. One of the things that marketers are constantly trying to beat is the upcoming trends. And this time is no exception. Many trends forecasted for 2023 are similar to this..Continue
Alternative Payment Options
While consumers still carry credit cards, they’re increasingly looking for other ways to pay. As a result, digital wallets such as PayPal and Venmo are growing in popularity.
Millennials Splurge for Nostalgia
Many Millennials have been accused of being overly sentimental. They are said to live in the past, holding onto childhood memories instead of allowing themselves to adapt and evolve. But what if this is a good thing?
CQ: A Powerful Tool for Leaders
Although IQ and EQ are relevant skills that a good leader must have, there has been recent talk about another “quotient” that is just as important. The Curiosity Quotient.
What Customers Want: Value Proposition
The key to success in business is knowing what your customers want. This knowledge can help you create products that make people’s lives better, more enjoyable, and easier to manage. A value proposition statement is the differentiator element that determines..Continue
Data Analysis is the Key to Marketing Success
Data analysis and marketing go hand in hand. The use of data leads to better-informed decisions and helps shape your marketing strategy. Data analysis can help you understand how to get more value from your marketing data by analyzing statistics..Continue
Customer Experience: Is All About Relationships
Most businesses know about customer experience (CX) strategies. They know they should be doing something but don’t know what. They might have an annual CX strategy meeting to discuss how their brand could improve CX. But, unfortunately, there’s often little..Continue
Advantages of Consumer Relationships
The relationship with your customers is a topic that’s been getting more attention in recent years, and for good reason. Developing strong customer relationships can lead to increased customer loyalty, better customer engagement rates, and higher sales numbers. This article..Continue
This is Why Brands are Using NFTs
By now, the amount of talk about non-fungible tokens (NFTs) has reached almost everyone on the internet. There are some things to note about NFTs; today, we will cover some of the things that make them relevant. Let’s begin by..Continue
Metaverse: The Future is NOW!
There’s a lot of buzz about the Metaverse. But, what really is this new cyberspace, and how far are we from fully joining it? The term “metaverse” was first mentioned in 1992 by Neal Stephenson in his novel Snow Crash;..Continue
Globalization, New Challenges for Brands
Globalization is not a new trend, but it remains relevant because of its impact on the way businesses and consumers interact with each other. Globalization has been present around the globe for a long time, and many brands strive to..Continue
The Digital Gig Economy is on the Rise
As the world continues to change, so does the way we work. Noncontractual, short-term, and task-based work is not new, but it has increased in the past few years. For example, many workplaces transformed their operations into a virtual collaboration..Continue
The New Brick-and-Mortar: Social Commerce
As a society, we constantly look for more convenient ways to cover our need for speed. During the COVID pandemic, formulated marketing strategies to supply consumers’ need for instant gratification were established, like e-commerce and its successor, social commerce. Social..Continue
Beating Stereotypes: Diversity and Inclusion for the NOW Gen
There is a lot of talk about diversity, equity, and inclusion going on globally. This isn’t about fitting the global trend to our companies but joining the NOW generation in this matter. In previous blog posts, we have addressed this..Continue
Can Marketers Really Make a Difference?
Less than three months into 2022, which has started with as much gusto as the first two years of the decade, presenting us with not only a resurgent pandemic, but a land war in Europe for the first time since..Continue
Digital Transformation without DEI is no transformation at all
Digital Transformation without DEI is no transformation at all; social inclusion and kindness are 2 musts for a successful digital recipe. In 2020 Americans experienced two events that at the time everyone thought would change the world forever: the beginning..Continue
Talk is Cheap: Consumers Demand DEI Action
NOW Gen consumers want more than lip service from brands when it comes to DEI and anti-racism efforts. DEI stands for Diversity, Equity, and Inclusion, and lots of people are talking about DEI. People talk about DEI in boardrooms, in..Continue
Is Empathy the Key to Optimizing Data?
Empathy-driven marketing and data-driven marketing are two pretty common catch-phrases in marketing these days, but should we really be thinking of them as two different things? They may seem like opposites at first. When we think of “Big Data” we..Continue
CMO’S – Taking the lead in the industry
As we all know, Covid-19 accelerated digitalization by years like never before. The urge to keep brands relevant in a contactless world pushed companies to look for data-driven ways to reach customers. This behavioral shift became the key factor for..Continue
CPGs and the Importance of Being Flexible
Have you heard of the “New Resignation,” or “Big Quit?” Well, it’s happening now. According to the Bureau of Labor Statistics, approximately 4.4 million people walked away from their jobs in September. COVID-19 gave people time to rethink what they..Continue
CPGs are going micro, and here’s why
Influencers are proving throughout all platforms that they are becoming necessary for brands that want to connect in a more authentic and more profound level with their audiences; this is why just recently released figures show that the value of..Continue
Invest in online data-driven experiences and win your market
According to the 2021 Gartner CIO Survey, 63% of retailers (including CPGs) expect to spend more of their marketing budget on business intelligence solutions and data analytics, as well as 35% more on artificial intelligence solutions. This number is predicted..Continue
Turn your Brand’s Experience into Revenue
Remember Cat Stevens’s “Wild World” song? A “wild world” describes the industry today as capturing consumers’ attention becomes more challenging than ever. You only have seconds to win against the scrolling. Competitors are everywhere. It’s a battlefield. What’s your game..Continue
How CPGs are Stretching their Models for 2022
The year 2021 is coming to an end, and marketers, as well as industry leaders, are still facing a disruptive landscape and continually transforming customer behavior. It is no longer simply good enough to tell customers what they should do or show them how good..Continue
How to gather first-party data in a cookieless world
Twenty-five years ago, a magic tool called cookies that changed digital advertising was born. Thanks to them, marketers could identify, build a profile based on interactions, and activate engagement through a series of messages. Cookies were also helpful for insight..Continue
The importance of a solid brand’s purpose
Brand purpose is vital because it demonstrates to your customers that you are more than your products, services, or advertising efforts. You have a goal that is larger than merely making a profit. A new generation of customers wants businesses..Continue
The role of CPG’s in a hyperconnected world
We are just a few months away from the beginning of 2022, and the changes in consumer behavior and expectations that changed during the global pandemic crisis have made something very clear to companies worldwide, and that is that these..Continue
Data at the service of creativity
The marketing sector is undergoing enormous transformations at the moment, with creativity blending with statistics to achieve precise outcomes. Traditional marketers, on the other hand, find this combination perplexing. After all, creativity and data are two opposites of the same..Continue
Designing for the Shelf is not enough
Nowadays, a ferocious competence takes place, old tactics seem obsolete, and you need to have more than a big name to outperform in the market; the rise of products in the United Kingdom against regular brands pictures the state of..Continue
The future of E-Commerce after the vaccine
2020 was sure a year to remember, not only because the pandemic hit us worldwide, but also because it was a year of transformation. We were forced to stop and take a step back. We started reflecting on what is..Continue
Creativity: The non-negotiable ingredient
Creativity! What is creativity exactly? Agencies worldwide take the challenge to take Fortune 500 companies’ brand materials and communication to the next level. Creativity is one of those things that not everyone can actually put into words. So, what does it mean..Continue
Speed: How to embrace digital marketing
Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.
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