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The NOW Gen

In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient and fast for the NOW gen.

Guest

Francisco Tejeda

Francisco Serrano (01:03):

Welcome back. And let’s welcome Francisco, Tejeda He is the current VP of digital business at Intermex wire transfer. He has experienced in marketing of a couple of fortune 500 companies also, and his life has been dedicated to trying to convince all the mass markets to buy their brands. Right. So today we’re glad to have him here and talk about his experience and the importance of the, the now Jen, and what is he doing currently? So welcome Francisco, glad to have you on the special guests on the now gen podcast.

Francisco Tejeda (01:47):

Thank you very much for inviting me here. I’m super happy to talk about the now generation. I know that I’ve been throughout my career and now generation all the time but happy to share my experiences and happy to share a little bit the history in all of what I’ve done for, for consumers and for the companies that I’ve worked for. And again, happy to be here, so let’s do it.

Francisco Serrano (02:16):

Yes. Thank you. Well, let’s start at the beginning, right. But, but first tell us a little bit more about Intermex. What is exactly that you guys do?

Francisco Tejeda (02:25):

Absolutely Intermex is a US-based company that actually moves money in incense money from the U S from migrants that live in the us. They we help them move their money back to their countries of origin so they can actually help their families and relatives that live there to have a, a better life like a better house et cetera. So we, we are the company that helped them send their money from the U S to their loved ones in Latin America, mainly right now.

Francisco Serrano (02:58):

Okay. You do this for any type of, I mean, do you like focus on any particular market, you know, Mexican or any other particular market?

Francisco Tejeda (03:10):

Yeah. As the company has distribution right now from the U S to all Latin America and also to some countries in Africa, but they, they, the biggest actually the biggest market for money transferring the world, it’s actually us to Mexico. That is actually the biggest market. So for us, it’s also super, super important and it is important for him, very relevant for us because we are the largest brand that sends money to Mexico. That is very, very relevant because we’re not a huge company. However, we’re the number one sending from the U S to Mexico, which is the largest market in the world. And then we are also the number one sending to Guatemala as well, which is one of the largest in the world, not the, not the biggest, but you know, it’s very interesting how helping we be so strong in some markets, but mainly our or distribution is Mexico and Guatemala.

Francisco Serrano (04:05):

And, and as far as you’re talking about now, the nationality of the transfer to take place, but what about the target? Is it, you know, like baby boomers or millennials, or do you have like a niche that, specifically uses your services?

Francisco Tejeda (04:23):

Absolutely. you know, these are migrants people that come from those countries in Latin America, and they work in several kind of blue collar, typically blue collar jobs. And they are between 25 to 45, sometimes a little bit older in terms of age. And they, they, they, as I mentioned, they work in restaurants. They work in agriculture and they have a very, I mean, these guys are our heroes. We call them heroes because they work two or three shifts a day. They send most of their money back to their homes. And we, we really, really respect in and try to help as much as we can this consumers, because again, they’re our heroes and they’re helping their communities are helping their families. And we try to know as much as we can about them to really help them and treat them with respect and treat them with the quality they deserve to send their money via our stores or retail stores, or via online or app or web as well.

Francisco Serrano (05:43):

Okay. So just talking a little bit about you know, consumer behavior because I don’t know pretty well your market. And so what is it you talked, you talked about age bracket from, you know, 25 and up is, is, and we’re, we’re talking about the now gen, you know, the, the speed in which people now they are talking about, you know, instant gratification and they’re, they’re wanting to know now what’s happening now. They don’t, they’re not patient. They want everything to happen. Now, does that influence in any shape or form the, the money transfer industry, because I know that you been in, in, in a well-known bank brand Western union, right. So couple of years, so ismoney transfer and, and speed related in some sort of way.

Francisco Tejeda (06:45):

Absolutely. Absolutely. I’ll tell you a lot more about that. As you mentioned, Western union, I was with them for like eight years, eight and a half. So now I’m almost changing to see this category for the consumer consumer behavior and use cases that when you send money back home, you can you can send money for regular maintenance, right? I mean, you can send money to your, even your kids. If your kids are back, back in Latin America, you send them an that’s more scheduled, right? Like every 15 days, every week, whatever, then you can also send money for gifts, right? That’s a gift for your cost in a gift for your friends or whatever, but there’s a very specific use case, which is emergencies, emergencies. It’s now what is an emergency? I mean, somebody had an accident in Guatemala and El Salvador in Mexico, and they need money for the doctor.

Francisco Tejeda (07:41):

Every emergency it’s, it’s, it’s big time is critical, right? So, so we, we, we are proud to be able to serve those customers in insane in a few minutes. So you, you put your cash in a retail, you put your, your money via a debit or credit card, and they have an emergency, and then they can pick up the money back there in minutes. I’ve actually done this in, in some instances in which I, I send them money and then I can, my relatives are there. I I’m on the phone. And within seconds, sometimes they pick up the money. So it is very important for some, some specific use cases. It is like not only important, what is really, sometimes I’m not, I don’t want to exaggerate, but sometimes life and death situations. Right. So speed is it’s in this instances is spiral.

Francisco Serrano (08:32):

Okay. And, and before I move forward, because you and I have discussed your challenge that currently have INTERMACS and, but before we go with jump into that digitalization challenge that you have and how you’re solving it, which is very interesting how you’re doing it. I would like to go back a little bit and see if there’s a red thread among this, that you’re telling us of, you know, the speed, the emergency, the in, in, in, in the companies that you did, you work for, that are not, you know money transfers like Hershey’s or racket. So can you tell us a little bit about going a little bit in the past and, and see, and tell us the, the relationship between this so-so and the emergencies or the instant gratification, is that a re a red thread that you have seen in your career?

Francisco Tejeda (09:30):

I mean, there’s two ways to look at that, particularly in any industry, right? One is the consumer, which is the most important part, always, but also the other part specifically for these kind of now generations is the, your type of consumers for your company, which are the executives of the companies, right? So let’s talk about both, because I think there’s an interesting relationship there. When we’re talking about consumers in, in Hershey, particularly we have we had a a section or category of, or products, which we call instant consumables, you know, so that is an interesting choice of words, because we also have packaged candy in package candy. You typically go to a supermarket, you buy a bag of kisses, whatever you take it home, and you consume that every day or every two days or whatever, do you do consume it afterwards, but instant consumables are single size chocolates or candy that are typically in the front end, in the checkout.

Francisco Tejeda (10:38):

So the stores, and that is very important because it’s impulse buy and impulse buy in is something that it’s really there. And do you like it? And then you have this desire to, to get that Hershey’s chocolate bar and it’s an impulse and you buy it immediately. That’s why they’re in the checkout. The checkout, as you know, is the most valuable real estate in store because it’s the only place in the store that a hundred percent of the buyers go through, right? A buyer can go to for milk and can go for whatever. And they don’t necessarily have to go for a hundred percent of the places of the store, but the checkout you have to pay, right. This is very important. And it’s very important for the retailers and manufacturers to have products there that are influenced by the consumer is going to pass.

Francisco Tejeda (11:27):

And there are a lot of high percentage of them are going to, they’re going to buy it because they like it to have it in the moment. So that’s instant gratification, for sure. Like the very definition of instant gratification. Right? so on that side, yes, we had that, that segment for Hershey’s, but going to the other side, which is the people that work in, in, in the companies, I mean, you know, innovation, it’s Uber important for any company of any category. And when you see in, in, inside the company and you going to offer consumers, new products, new ideas, new services, innovation is something that is always going to be driving categories in to innovate. You need speed, you need speed. You need things. Now, you don’t, you don’t, you don’t, you can’t wait to say, Hey, I have an idea. And then I need these designs.

Francisco Tejeda (12:28):

And then the signage is going to take like three months to come up with the first concept. And then we’re going to finish in six months, and then we need to send it to the, to the supplier of the packaging. And then we’re going to launch in two years in heresy, particularly we shorten the innovation time a lot from a cycle of 18 to 24 months to as short as three months. And when you, when you have an innovation window of three months, you have the ability to innovate and fail and really innovate and fail and renovate them fail and reinnovate and home run. And when you have a home run, then all the fails are gone, right. And the only way to do that is with speed. And, and that’s why we as part of employees of a company for us, it’s very important. The, the, the, the, the now generation, right. We have,

Francisco Serrano (13:26):

I know, I know what you were saying is the test and grow and tests. And it speed over perfection is because human beings, we tend to not want to fail, and we don’t launch it because we’re not sure that it’s going to be a success. And the only way to make sure that it’s a success it’s if you fail and then you reconstruct, and then you fail again, and then you build up until you reach this success, it can be in several brands, or it can be in one brand, right. Depending on that. And, and, and what about not the, by the way, I am not a client of impulse chocolate buying. Oh, I I’m

Francisco Tejeda (14:08):

Sure you are not. No,

Francisco Serrano (14:10):

I am not put that on the record. Right. But tell me a little bit about the other brands that you have managed. Right. So resolve or any other, you know, cleaning the household brands. Does that affect

Francisco Tejeda (14:28):

Yes. I mean, resolve, I mean, it’s a carpet cleaning or a clothing cleaning brand, right. That’s the, the now generation still has importance because it depends on, on, on the specific situation of the consumer. Right. Let’s talk about a carpet that needed to be cleaned because there’s a spot there. I mean, if there’s a little spot in your carpet, yes. You can live with that for a few days, maybe for a few weeks. Right. But what if an important relative, I don’t know, your mother-in-law and somebody else comes to your house and you want it to be perfectly clean. Right. Then speed in getting rid of that spot that, that really can, can speak bad about you, right. Or the cleanness of your house in then it’s a different situation. Right. So specific cases require specific speeds.

Francisco Tejeda (15:34):

So there are some consumer occasions or some specific situations in the life of a consumer where, where, where they need to fix things now. Right. you know, you, you remember that, that famous, very, very famous advertising about the talking stain, right? So the talking to stain is somebody that goes to a, an interview. And the only one can be talking for, for the actual interviewer is the state, because he’s just focused on the stain. So how important could that be speed for that person? If it’s in the, in the, in the, in the waiting room for, for the interview, he has something to solve that for right now, before he goes to the interview, that that that’s super important. Right. But some products are really not necessarily designed for speed or for urgencies, but some situations can make that urgency like very, very important. And you need to solve that like now. Right? Yeah.

Francisco Serrano (16:41):

And I want to piggybank that idea and bring you back to the now activity that you are doing with the water transfers and, and does technology play a role in, in helping that emergency or that I wanted now in a role in this whole piece, is technology important?

Francisco Tejeda (17:04):

Yes. It’s. I mean, we are a tech company, we’re a FinTech company, for sure. We have what we call brick and mortar agents that are retail agents, because we handle a lot of cash cash coming in, like people that want to send cash in cash, receiving in the, in, in, in the, in the, in the countries, in the receiving countries, but make no meat, no mistake. The agents have computers to send the money, to send the wire right in, in the receivers, have computers. And now I’m in charge of the digital business where it’s sending money through your phone or sending money through your computer. But our engine to send money is technology. So technology is very important because if technology assigned to, for you to wait five days to deliver the money, then the digital technology is not up to, to these times. And to the consumer needs you, technology needs to be aligned on the side to send the money now.

Francisco Tejeda (18:03):

Right. I remember in the other company we had a product that was next day, and that was an interesting product because that is, is, is, is how consumers can choose about, I need my money to be saved now, or I can wait that it’ll meet my receiver can wait a little bit. It’s a gift. And then I save a little bit more, a little bit of money because next day, it’s a little bit cheaper to send. So you can see in those two products, our technology allows you to actually delay the sending of the money, right. In charge a little bit less to the consumer. But consumers can can choose right to say, no, no, no, this is urgent. I need to send it. So I’m going to send it now, even if it costs me a little bit more or tomorrow, but circling back to your question, technology is everything for these kind of companies, because that’s how we send the money.

Francisco Serrano (18:58):

And what happened this pandemic year that did it influence you guys? Did you increase sales? Did you decrease sales? What happened? What was the outcome in your company?

Francisco Tejeda (19:08):

Yeah. In, in our company, we actually, we, we actually dealt with the, with that in a very, very good way. We, we saw consumers for sure. Moving from, from brick and mortar, from retail to digital, for sure. And we saw that in the category, not only in our company, because people were afraid to go out last year. Right. And some, some stores were closed. But we, we had really, really a very good reputation, very good service. And the category continued to, to, to grow last year and is growing this year. And, and, and we need good, very good. But we also saw a lot of people for a period of time and specifically moving from retail to digital, because, because that, that was the way to send money back then. But, but, but it’s interesting that the phenomena around that there was an acceleration of adoption for sure. Of the digital channels. So that is a very interesting case of happening in COVID last year.

Francisco Serrano (20:15):

Yeah. And from your perspective, dealing with with a business digital business, as a, as a, as a tool to grow right now, where you’re at, what are the key factors in order for you to achieve faster this goal?

Francisco Tejeda (20:32):

So the key factors absolutely is a good product. The competitive product, a good consumer experience, our strategy is, is broad on purpose because our product is strategists kind of having or online strategy is giving the consumer the best customer experience. That sounds a little bit broad and not very specific, but that’s online, right? When we’ll go to the product strategy, we want to surprise and delight consumers in every key aspects of the product experience, the app or the web. And what that means for us is for the consumer to really feel good about using the app. And that can be sending a repeat wire in less than 20 seconds in lends of 15 seconds. It’s like, I know I’m going to send to my mom. I know last time I sent her a hundred dollars. So I’m going to send her here another a hundred dollars bottom click, are you sure?

Francisco Tejeda (21:36):

Yes, done. Right. That is, that is amazing. The other thing that we’re doing is, is in the product is for example, usually in the category, you need to give a lot of information it’s very necessarily for compliance purposes. So to register, we used to ask for a lot of information, other companies ask for a lot of information, your name, your phone, number, your address. So all of that. And then you register right now, what we’re doing for, for a new product that we’re launching is just give me your email, your register, okay. You can play around with your, with, with our engine to see how much it will cause you to send the money, the pay, yours, everything you can play with it. And when you’re ready, then you give us information because we need information for sure. But we want to have an experience that is very pleasant for the consumer surprise and delight in a lot of that is speed for sure.

Francisco Serrano (22:36):

Okay. So the, the shorter it takes for you to get rid of that the, the faster the you’re going to be happy. And did you going to recommend, I would imagine that and this is just it’s a question, not, not assumption of my eyes is the, is the the target audience an educated in technology and they are easy. Has that been a challenge for you or, you know, to generate an experience that is simple and easy because of that, or just because they’re on the road always and trying to do it, or they do it at night, or is that, is that had to do with, with anything that you’re building right now I’ve been intermix?

Francisco Tejeda (23:20):

Well, the good news is that our target market mostly Hispanics in the U S they went through a very interesting leap in technology. Right. take us back to 10 years ago, more or less, maybe 15, 10, 8 years ago, Hispanics in the U S typically didn’t use a laptop or computer usually, but they were very high adopters of the, of the, of the smartphone. So they, they leapfrog, they, they, they computer into the smartphone. So high, I mean, it’s a, the users usage of smartphone is very high, so they, they know how to use it. They, they, they, they, it’s easy for them to, to really operate a new app. So for us, that’s an advantage because they, they, they really use their phone as their connection with a digital life. For sure.

Francisco Serrano (24:21):

Yeah. Connecting back home Facebook or whatever. Right. So

Francisco Tejeda (24:25):

Video chats and just the internet in general, I mean, most of Hispanics use their cell phone to access the internet and the browser and et cetera, they don’t use a laptop or a desktop.

Francisco Serrano (24:40):

Oh, yeah. That’s, that’s awesome. And yeah. Okay, so we’re coming to the end of the interview, but before that, I want you to go into the time machine and tell us, tell us, what is it that you feel proud most of you that you said, Hey, Francisco, I love you for that. You are a great, you, you achieve this perfectly. What is it that in, in, in the whole, I mean, I’m sure there are several things, but just one that comes to mind,

Francisco Tejeda (25:16):

You know, I think, I think grow, I think that I’ve been focusing on growth all the time. I mean, we didn’t talk about my background, but, but I’ve always been like very, very focused on building my career and grow. Right. I started like at 13 years old, I was selling hamburgers in a, in a corner, not, it was not my business. It was somebody else. And then at 15 years old, I was parking cars in a hotel. And then my first job for was like a sub manager of a type of showbiz pizza type of thing, like restaurant with, with games for kids. But then I went to two Gerber in sales then to Navia in sales and then trade marketing, and then fair she’s into marketing. So sales, split, marketing, and marketing. And then after seven years in care, she, I wanted to move to the U S to get a bigger channel challenge.

Francisco Tejeda (26:17):

And then I moved to the U S where a big challenge in heresy. And then I moved to [inaudible] two years, and then I moved to Denver. And then I moved to Western union in, in, in, from junior sales associate to sales associate to trade marketing manager, to marketing, associate marketing manager, marketing group brands, group manager to marketing manager in the U S senior marketing manager, marketing director now VP. So I like to do, to keep moving forward. I think that’s my thing. I don’t, I don’t want to stay in a standstill. I want to keep moving forward. So I think, I think that’ll be my desire to keep moving forward and hopefully do bigger things every time.

Francisco Serrano (27:08):

Oh, that’s good. Yeah. It’s amazing how you started 13 years old instead of, you know, in the U S selling lemonades, you were selling hamburgers. That’s good. It’s I mean, the hustle, you always been a hustler, right?

Francisco Tejeda (27:25):

He also is important for me. Hustling is important for me in, in what CPD has the classical CPG has taught me is focusing on the consumer, right? Even, even in, in FinTech, in technology and product management and whatever, that’s nothing without just understanding your consumer first, and then you can do whatever. So I think that’s, that’s, it’s, it’s costly and understanding the consumer, I think are two basic keys for anyone.

Francisco Serrano (28:00):

Yes. And, and, and I want to stop right there and ask you think about all the people that are listening to this podcast and that you’re going to be there, and they’re going to be listening more and more in the future. And the theme is going to be based out of the now gen and how they’re going to face up. And everybody has their own challenges, or whether it’s FinTech or it’s consumer packaged goods, or, you know, services industry. What would you say that, that you want them to take as a, as a, you know, as a, as a note for them to use out of this whole conversation, your experience, what is the one thing that you would say take this and use it.

Francisco Tejeda (28:47):

I guess, because, because I I’ve been in two different countries and managing many different people and being peers and manage them or whatever, what I would say is know yourself, right? Because I’m very growth driven sometimes early in my career, I didn’t understand people that were like, oh, I’m a manager. And I’m going to remain a manager. I’m happy here. And I didn’t understand, right. Because I wanted to grow and grow and grow. And then I saw how happy they were like, oh my God, there’s something there. So know what you want. And then figure out a way to accomplish what you want. If you want to be a manager, that’s perfectly fine. And you want to be a manager for a long time, do, do whatever you need to do to make the cup and be awesome at your job and be really good.

Francisco Tejeda (29:38):

And, and just, just balance work. Life is important for you just enjoying what you’re doing, if you want to grow, like in my case, focus on that and think about that and think how you can grow within your company or search or the opportunities or whatever. But my, my advice would be understand yourself, understand your, your stress threshold and what you want to, because everything has a cost, right? In, in, in the trade-offs of what you want and just, just pursue what you really want in everybody can be different than that’s. Okay. Just understand yourself, understand what you want and just go for it.

Francisco Serrano (30:19):

Yes. And I understand, I understand that now you are currently moving, right? You, you, you were living in Denver and now you’re living in Miami. This is not such a bad place right now.

Francisco Tejeda (30:31):

It is not a bad place. Both, both places, both Denver and Miami are amazing places to live. In my opinion, I mean, Denver is everybody loves them where it’s a beautiful place and have a lot of parts in the mountains and the ski and the hiking is just amazing. Miami is also wonderful. I found that some people that live here and work a lot on the streets because there’s a couple of months that can be really hard. They’re like, ah, it’s too hot. But for me, I mean, coming from Mexico, the weather, the place, the people, the, the, the, the restaurants is really nice. So I’m happy with both places, Denver and Miami, but it’s true that, that I, I’m not losing or gaining necessarily from those places. And that’s, I think that’s nice.

Francisco Serrano (31:23):

And it helps you grow right. As a professional, as a human being your family. I assume that being always in an uncomfortable stone, it’s always a place where things are born and, and create and generate, right? So that that’s good.

Francisco Tejeda (31:40):

Look, change is good. Over time. Change is good. Remembering my country, the one of the politician said that if you, if you move, you don’t, you don’t look good in the picture. They all times that all politics is, if you move, you don’t look good in the picture. Now is, is adapt and change or change and adapt in change is always good in it. There’s always the opportunity. If you don’t like a place of job or a city, I mean, just have the strength to say, I like it. I’m going to move to other places. But if you like it, it’s very enriching. Right. Very enlightening in different cultures. It’s funny here. Like most of the people speak Spanish. I mean, it, you would think that the portion of the people was like, no, like everything, everybody speaks Spanish. And that’s a little bit weird because even in Los Angeles, just in in some places of Los Angeles, only Spanish someplace on a Sandra, it’s only English. Here’s like mostly only Spanish. And that’s, that’s interesting for me. But it’s beautiful. I like it a lot.

Francisco Serrano (32:48):

Yes. a beautiful Miami and yeah, I would like to wrap up this interview with a, with a final question for you since you were in Miami a lot, and you’re a brand professional and expert, I would like you to tell me your top two or three brands of sunscreen,

Francisco Tejeda (33:08):

Sunscreen. That’s very important.

Francisco Serrano (33:12):

If you want to take care of your body, you need to be well protected. So tell me which brands do you like and why? Well,

Francisco Tejeda (33:20):

For instance, I have to say, I mean, I, I, I I’ve used many, many different brands, but I don’t know a lot on some of the brands, but I know some about one brand, which is the company that I worked for, which is Nuvia, Navia on bear in, in, in, they have a line. They are sun aligned in what I know about that is that it’s super high quality. I’ve seen the manufacturing process. Everything is really, really, really well-produced. And all the ingredients are really very good for your skiing. They’re the experts in skincare. So I, I, when I am the one that purchases, because most of those purchases are done with my wife, I actually purchased that. But when I purchase, I typically choose Divya because I know that it’s a good product. I’m not going to lose with any way of products. So I just typically go and look at the shelf and it’s like, oh, here’s me. And then I look at, for the SPF and I select my SPF, but I don’t think about it because I know about the company, it’s a good company, if it’s high quality company. So it’s like, I can’t lose with that.

Francisco Serrano (34:31):

Yeah. Excellent. Yeah. Thank you. Thank you for that. I didn’t know that about NEBA huh?

Francisco Tejeda (34:35):

Yeah, it’s a good line. They have, they have many lines for phase four body and they have the sunlight.

Francisco Serrano (34:43):

That’s good. That’s good though. I need to take that into consideration. And well, anything, anything you want to say before we wrap it up? Francisco?

Francisco Tejeda (34:54):

No, I think that the only thing that I think is very good for your pasta podcast and the theme of your podcast is that differentiation is important, right? You’re running a design agency and design agencies can be good, can be bad. You can have fantastic designers or whatever, but any company like yours, which provides a service needs to have a differentiation, right? I mean, do you do the same as others? I mean, you can have success, but you’re not going to have success to the, to the dimensions of success that you’re having, because you have a differentiation, in my opinion, that differentiation it’s key for your customers because you can, you can get like cheaper design agencies, you can get more expensive designer, your system. You can judge the quality of the design of both of them, but if you are the best at speed, that for your clients, it’s probably the most valuable thing ever in, in, in, in, in, I don’t know of any other company that is focusing on that. So your differentiation is right on, it’s a big need, in my opinion, for most executed in companies be big need and people would be happy to pay premium for that if they need to. But just, I, I think you’re doing a wonderful job around that and these podcasts and the subject actually reflects that. And I think it’s, it’s, it’s, it’s, it’s a great value for your clients. So, so I appreciate that for your company. Well done.

Francisco Serrano (36:36):

No, thank you very much for the cool we’ve been together. I mean, we’re follow both careers for, well, over now, what,

Francisco Tejeda (36:48):

10, 15, 50. Probably.

Francisco Serrano (36:50):

I used to have a hair, you know, I remember believe it or not, but they, yeah. Well, they’ll thank you for those encouraging words. And, and yes, we, we, we tried to be different from the rest, so thank you for that. Okay. So we’ve been talking to Francisco Takeda, VP of digital business at Intercom ex wired transfers, Francisco, where can people reach you?

Francisco Tejeda (37:22):

My email. I mean, if they want to reach me in my email, it’s always the best way to do it is F as Scott, last name to hear that ftejeda@intermexusa.com.

Francisco Serrano (37:34):

Okay. And LinkedIn also, right. Then.

Francisco Tejeda (37:37):

Francisco.

Francisco Serrano (37:39):

Okay. Perfect. All right. Thank you. Same. Thanks so much, Francisco. If you want to learn more about the most relevant power brands in the now generation stayed tuned for the next episode. Thank you for joining us today.

Francisco Tejeda (37:54):

Thank you, Francisco.

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