Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, and cultural representation. We don’t want to spoil it, so give it a listen, it will for sure be a “touchdown” episode.
Guest
Marissa Solis
KEY POINTS:
- From politics to CPGs to the NFL.
- Taking advantage of the opportunities presented to you.
- Remember where you came from, and honor it.
- The challenges of a renowned brand on a global scale.
- Know what your brand stands for, always.
- Change for your consumers, meet them halfway.
- Brand evolution is key for success.
RELEVANT QUOTES:
“The challenge is how do you take this massive brand that everybody recognizes, everybody has an opinion on by the way, and make it amenable and approachable and likable by everyone, young and old alike.”
“When you think about the NFL brand, it, it truly is a reflection of America. When you think about our fan range, our fan base really covers a wide variety of demographics of interest. It’s a reflection of America.”
“When you think about the NFL and we’ve talked about this, um, you know, I think timeless, we are, we are unifiers, we bring people together.”
“So how do you make sure that timelessness comes through today? That’s the challenge of any brand. Marrying that timelessness with the timely and doing it right. I think is the key to success.”
“At the end of the day, we are all consumers. And as a marketer, you have to remember that. And it’s hard because you can’t bring your own bias right to the table. You have to leave your bias at the door.”
