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The NOW Gen

Beautiful and creativity are important in your marketing strategies, but the value proposition you offer needs to speak louder. In this fast-paced world, consumers are looking for the best they can get, and the first option in front of them. In this episode, our guest Gabriel Schmitt, Co-Chief Creative Officer at FCB New York, spoke with our host, Francisco Serrano, about creativity and value proposition. The multiple award-winner shared with us the importance of listening to your customers in creating trends. And having fun in what you do. Listen to this episode full of incredible advice.


Gabriel Schmitt


  • Cannes Lions International Festival of Creativity.
  • Brazilian advertising.
  • Imagination vs Reality.
  • Persuade with creative messageSs.
  • Value Proposition.
  • What Agencies must offer NOW.


” I think even harder is not to be reactive though. And to, instead of reacting to what’s going on in pop culture is to really shape pop culture.”

“You really need to be akin to what the trends are and what it’s not bubbling it up, or it’s bubbling, but it’s not above the surface yet.”

“I think that you start having a conversation with the audience that is more interesting because sometimes they didn’t know they wanted to have that conversation with a brand. But if you start that, you jump ahead, we end up creating trends, which is great. “

“To me, it’s all predicated on partnership. I think the more space you give to the relationship, and the more you make sure the agendas are aligned the more you’re gonna get to amazing results.”

“It’s a fine line between making sure people are engaging the message and not having fun with the message.”

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