The NOW Gen

Customer Engagement

Empowering Innovation with Lauren Sallata, CMO of Ricoh USA

Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem.

KEY POINTS:

  • Lauren’s experience and career background
  • Trends in the B2B industry
  • Brand culture and DEI
  • Supporting the People with Disabilities Community
  • Customer engagement through inclusivity
  • Technology and Innovation’s role in DEI