The NOW Gen

Digital

The importance of speed and agility in data driven digital marketing

The marketing industry is a moving journey where you need to learn faster to become relevant. Rahul Chowdhury tells us about rapid changes in digital marketing and understands that nothing is static. Rahul reminds us of the importance of building a great team in these NOW Gen moments, having processes, and having the agility to be able to see business along with the consumer. But do you know what agility means? It is about creating an operational model process based on data and then analytics, which converts the data into insight.

Guest

Rahul Chowdhury

KEY POINTS:

  • Data driven marketing.
  • Emerging markets.
  • Nothing is static and the learning curve.
  • Converts the data into insight.
  • New consumer behavior.
  • Faster growth than ever for a brand.
  • The importance of building a great team.
  • The consumer makes very simple decisions.

RELEVANT QUOTES:

“The journey was how do I jump ahead and learn where the industry is moving? How do I get to that wavelength, where I am leading along with the industry and learning faster than the industry to become more relevant.”

“The first, most important principle that we all probably agree on is there is nothing static and that the learning curve will never saturate at least in the near term. So what that means is having a team, having processes, having the agility to be able to always disrupt.”

“It also means how do consumer and business evolve, so you could have the agility and the mindset, you could have the talent, but understanding how do you see your business with, along with the consumer at 25 30 in the year 2025 in the year 2030.”

“What does it mean for agility? And the Now Generation for me in 2022 is how do I create an operating model process, which can continuously disrupt? What did we about 2021 is not going to be relevant now, what is going to be relevant also? Where do we need to double down? How, and who do I need to add to the team? What skillset am I missing?.”

“If you do not have a rich way of understanding what’s happening and that’s based on data and then analytics, which converts the data into insight. Because I have also been in conversations with a lot of people who want to move, but they have no light on where to move.”

“What is a new consumer behavior and how do we get across it, not based on what we hear, but based on actual data and how we then refine that insight into what should be a new marketing strategy.”

“If you are stiff and you don’t want to change, and you’re not flexible and adaptable, then you’re not going in the right direction.”

Digital Business as a Powerful Growth Engine

Have you wondered what goes into the wire transfer industry? In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient. His previous experience also prepared him for the customers’ required speed for his current company. Get ready to hear an honest, human-centered, leader who encourages the NOW Generation to enjoy what we are doing and look forward to growing where we are. Francisco’s insights are remarkable, and his experience backs him up.

Guest

Francisco Tejeda

KEY POINTS:

  • Wire transfers are a global industry
  • Helping connect customers with their loved ones
  • Making consumers the priority of your business
  • Advance technology and digitalization are key to growing a multinational business
  • Enjoy what you’re doing, life is important.

RELEVANT QUOTES:

“The biggest market for money transferring in the world, it’s actually from the U.S. to Mexico. That is actually the biggest market. So for us, it’s also super, super important and very relevant because we are the largest brand that sends money to Mexico.”

“And we really respect and try to help as much as we can these consumers because again, they’re our heroes and they’re helping their communities are helping their families. And we try to know as much as we can about them to really help them and treat them with respect and treat them with the quality they deserve to send their money via our stores or retail stores, or via online or app or web as well.”

“When we’re talking about consumers, in Hershey particularly we have we had a category of products, which we call instant consumables, you know, so that is an interesting choice of words because we also have packaged candy. In package candy, you typically go to a supermarket, you buy a bag of kisses, whatever you take it home, and you consume that every day or every two days or whatever, you consume it afterward, but instant consumables are single-size chocolates or candy that are typically in the front end, in the checkout.”

“And there is a high percentage of them that are going to, they’re going to buy it because they like to have it at the moment. So that’s instant gratification, for sure. Like the very definition of instant gratification.”

“So technology is very important because if technology assigned to, for you to wait five days to deliver the money, then the digital technology is not up to these times. And the consumer needs you, technology needs to be aligned on the side to send the money now.”

“Life is important for you just enjoying what you’re doing, if you want to grow, like in my case, focus on that and think about that and think how you can grow within your company or search or the opportunities or whatever. But, my advice would be to understand yourself, understand your stress threshold, and what you want to do because everything has a cost.”