The Now Gen


The Landscape of Consumer Engagement with Úrsula Mejía Melgar, Marketing Director at Diageo

Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you’re a marketer eager to adapt to the shifting paradigms of consumer behavior or a business leader looking to stay ahead of the curve, this episode is packed with actionable intelligence aimed at defining the future of e-commerce and consumer engagement.


  • Ursula experience and career background
  • Marketing strategies for a global market
  • Engaging with a global consumer
  • Innovation and sustainability in the CPG industry
  • Brands as platforms for communication
  • Instant gratification and emerging trends in the CPG industry