The NOW Gen

Marketing

How Marissa Solis Scores The Perfect Strategies For A Renowned Brand On A Global Scale

Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, and cultural representation. We don’t want to spoil it, so give it a listen, it will for sure be a “touchdown” episode.

Guest

Marissa Solis

KEY POINTS:

  • From politics to CPGs to the NFL.
  • Taking advantage of the opportunities presented to you.
  • Remember where you came from, and honor it.
  • The challenges of a renowned brand on a global scale.
  • Know what your brand stands for, always.
  • Change for your consumers, meet them halfway.
  • Brand evolution is key for success.

RELEVANT QUOTES:

“The challenge is how do you take this massive brand that everybody recognizes, everybody has an opinion on by the way, and make it amenable and approachable and likable by everyone, young and old alike.”

“When you think about the NFL brand, it, it truly is a reflection of America. When you think about our fan range, our fan base really covers a wide variety of demographics of interest. It’s a reflection of America.”

“When you think about the NFL and we’ve talked about this, um, you know, I think timeless, we are, we are unifiers, we bring people together.”

“So how do you make sure that timelessness comes through today? That’s the challenge of any brand. Marrying that timelessness with the timely and doing it right. I think is the key to success.”

“At the end of the day, we are all consumers. And as a marketer, you have to remember that. And it’s hard because you can’t bring your own bias right to the table. You have to leave your bias at the door.”

Digital Business as a Powerful Growth Engine

Have you wondered what goes into the wire transfer industry? In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient. His previous experience also prepared him for the customers’ required speed for his current company. Get ready to hear an honest, human-centered, leader who encourages the NOW Generation to enjoy what we are doing and look forward to growing where we are. Francisco’s insights are remarkable, and his experience backs him up.

Guest

Francisco Tejeda

KEY POINTS:

  • Wire transfers are a global industry
  • Helping connect customers with their loved ones
  • Making consumers the priority of your business
  • Advance technology and digitalization are key to growing a multinational business
  • Enjoy what you’re doing, life is important.

RELEVANT QUOTES:

“The biggest market for money transferring in the world, it’s actually from the U.S. to Mexico. That is actually the biggest market. So for us, it’s also super, super important and very relevant because we are the largest brand that sends money to Mexico.”

“And we really respect and try to help as much as we can these consumers because again, they’re our heroes and they’re helping their communities are helping their families. And we try to know as much as we can about them to really help them and treat them with respect and treat them with the quality they deserve to send their money via our stores or retail stores, or via online or app or web as well.”

“When we’re talking about consumers, in Hershey particularly we have we had a category of products, which we call instant consumables, you know, so that is an interesting choice of words because we also have packaged candy. In package candy, you typically go to a supermarket, you buy a bag of kisses, whatever you take it home, and you consume that every day or every two days or whatever, you consume it afterward, but instant consumables are single-size chocolates or candy that are typically in the front end, in the checkout.”

“And there is a high percentage of them that are going to, they’re going to buy it because they like to have it at the moment. So that’s instant gratification, for sure. Like the very definition of instant gratification.”

“So technology is very important because if technology assigned to, for you to wait five days to deliver the money, then the digital technology is not up to these times. And the consumer needs you, technology needs to be aligned on the side to send the money now.”

“Life is important for you just enjoying what you’re doing, if you want to grow, like in my case, focus on that and think about that and think how you can grow within your company or search or the opportunities or whatever. But, my advice would be to understand yourself, understand your stress threshold, and what you want to do because everything has a cost.”